This week on the Marketing Update, Karen Rubin and Mike Volpe discuss gawker?s new content strategy, post rapture business opportunities, email deliverability taking a dive, Mad Men and Hunger Games inspiration, and the Postal Service wanting more junk mail. Episode #193 - March 23rd, 2012 Intro How to interact on Twtter: Include #MktgUp in your tweet! On the show today is Karen Rubin (@KarenRubin) and Mike Volpe (@MVolpe) As always, all the old episodes are in iTunes. If you like the show, please leave a 5-star review! Anyone is welcome to come by the show to watch as part of the live studio audience - 4pm Friday Headlines Gawker's New Content Strategy www.niemanlab.org Each day of the week, a different staff writer will be forced to break their usual routine and offer up posts they feel would garner the most traffic. While that writer struggles to find dancing cat videos and Burger King bathroom fights or any other post they feel will add those precious, precious new eyeba! lls, the rest of the staff will spend time on more substantive stories they may have neglected due to the rigors of scouring the internet each day to hit some imaginary quota. On their assigned pageview-duty days, Gawker writers produced a cumulative 72 posts ? about 14 posts per writer per day. On their off-duty days ? and remember, each had four off days for every ?on? day ? the same writers cumulatively produced 34, or about 1.3 posts per writer per day. The Top Nine Videos Of Babies Farting And/Or ...
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